Head of CRM

Marketing/Communications · London, London, City of
Department Marketing/Communications
Employment Type Contractor
Minimum Experience Executive

About Uphold

Uphold is an easy-to-use investments and payments app. Specializing in digital assets, we serve more than 7 million customers in 150 countries. We open around 15,000 accounts a day and provide consumers with a more versatile and cost-effective home for their daily financial lives. For businesses, we provide regulated infrastructure to connect crypto with fiat currencies. Today, we support 51 digital assets, 28 national currencies, four precious metals and fractional U.S. equities. 


Uphold’s unique trading experience - ‘Anything-to-Anything’ - allows customers to trade directly between any supported asset or currency in one step - physical gold to Bitcoin, for example - saving both time and money. Uphold supports financial inclusion by enabling customers virtually anywhere to open an account in less than 5 minutes and to invest with no minimum amounts. Customers can send money to virtually anyone with an email address free of charge.


To learn more, please visit https://uphold.com

The Opportunity:

Head of CRM drives improvements of key channel metrics including activation and lifecycle engagement.  In addition, you will develop and build a marketing calendar of key campaigns and promotions to drive customer activation and engagement across key markets and audiences.

Provide excellent knowledge and proven track-record of developing & executing CRM strategy

Day Rate:

Up to £450

Required Qualifications:

Excellent written and oral English skills

Knowledge of use of incentives in CRM for loyalty or retention programmes

Good knowledge of CRM tools like customer.io, salesforce is essential

Own the English-language copywriting of customer communications and partner with our Design and Localisation teams for any needed assets and and translations

Complex and innovative problem-solving, a proactive attitude, attention to detail with strong analytical and critical thinking capabilities


Execute communications across multiple channels including email, push, in-app messages, and referral program

Build an experimentation backlog and execute creative and frequency tests to improve channel performance

Ensure the delivery of the campaigns to maximise customer value and increase retention

Work closely with Data Science to ensure CRM performance is measured robustly

    Analyse campaign results, develop benchmarks, and create and share regular performance reports

    EEOC Employer

    Uphold is an Equal Opportunity Employer that does not discriminate on the basis of race, color, religion, gender, national origin, age, military service eligibility, veteran status, sexual orientation, marital status, disability, or any other protected class.

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    • Location
      London, London, City of
    • Department
    • Employment Type
    • Minimum Experience