Digital Marketing Manager, UK & EU

Marketing/Communications · London, London, City of
Department Marketing/Communications
Employment Type Full-Time
Minimum Experience Experienced

About Uphold


Uphold is an easy-to-use investments and payments app. Specialising in digital assets, we serve more than 7 million customers in 150 countries. We open around 15,000 accounts a day and provide consumers with a more versatile and cost-effective home for their daily financial lives. For businesses, we provide regulated infrastructure to connect crypto with fiat currencies. Today, we support 51 digital assets, 28 national currencies, four precious metals and fractional U.S. equities. 


Uphold’s unique trading experience - ‘Anything-to-Anything’ - allows customers to trade directly between any supported asset or currency in one step - physical gold to Bitcoin, for example - saving both time and money. Uphold supports financial inclusion by enabling customers virtually anywhere to open an account in less than 5 minutes and to invest with no minimum amounts. Customers can send money to virtually anyone with an email address free of charge. 


To learn more, please visit https://uphold.com/en-us/


The opportunity: 

Uphold is looking for a Digital Marketing Manager, UK & EU to join our Marketing team. This is an incredibly exciting opportunity where you’ll get to work alongside the Marketing and Product teams, and be responsible for managing and improving the performance marketing of the UK & EU region. 


What you’ll be doing primarily:

  • Working with Growth Marketing Director to drive performance and growth in the UK and EU through acquisition, engagement and retention 
  • Driving impactful go-to-market launch strategies in the region by owning development of audience strategy, value proposition, messaging and positioning
  • Developing and executing campaigns through paid acquisition channels (Google Ads, Facebook ads, Apple Search ads, Retargeting platforms, etc) 
  • Identifying, engaging and evaluating relevant third party and industry channels for growth opportunities
  • Analysing and optimising campaign performance to improve CPA and ROI on all campaigns and channels
  • Working with multiple teams across the business including Data, Product Managers, Design team, CRM and Social 
  • Adopting an ongoing test and learn approach to ad copy/creative, keywords and landing page and scaling winning tests to improve conversions and increase ROI
  • Submitting weekly and monthly performance reporting as well as supporting any ad-hoc reporting requirements
  • Supporting with management of digital marketing budget


Required qualifications:

  • Bachelor's Degree or equivalent in Marketing
  • 3+ Years’ experience in Digital Marketing, preferably in remittance, payment or trading
  • Strong data analytics skills, experience in making data-driven decisions
  • Self-starter who loves taking ownership of processes and projects
  • Fluent written and oral English skills


Bonus if you have:

  • Google Ads (search, display, apps, video and measurement) certifications 
  • Facebook Blueprint Certification
  • Additional european language 
  • Fluency in cryptocurrencies or other digital assets as they are core to our business


What we have to offer you:

  • An amazing work environment in a company that continues to grow, driven by extraordinary and passionate people that keep up innovating and challenging more each day
  • An international team, in a cutting edge field, working on the most fascinating projects
  • Growth and career opportunities, and the chance to be proactive and creative
  • A flexible and enthusiastic work environment that offers a lot of great benefits
  • Open and transparent culture - we get together on a weekly basis to share updates, strategic plans, and engage with each other informally
  • Interesting events that keep you connected with the team and celebrate our success.


Be part of a great company that is revolutionizing the financial services. Apply now!


If this job isn’t exactly what you are looking for, visit our careers page to check out all our exciting opportunities.  


EEOC Employer

We're proud to be an Equal Opportunity Employer and we celebrate our employees' differences, including race, color, religion, gender identity, national origin, age, military service eligibility, veteran status, sexual orientation, marital status, disability, and any other protected classes. Difference makes us stronger and better - together.

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  • Location
    London, London, City of
  • Department
    Marketing/Communications
  • Employment Type
    Full-Time
  • Minimum Experience
    Experienced